Search Engine Optimization

If Teddy Roosevelt was alive today, his famous saying "If you build it and they will come" would surely require one small little edit.  In today's world, the phrase would more aptly be put "If you build it and optimize for search engines, they will come." Translation:  Just because you've created the coolest website known to mankind, it doesn't intrinsically mean that you're going to receive a tidal wave of instant traffic. Back that up a bit.  If you built the coolest website known to man in 1997, then yes, it meant that you were instantly flooded with visitors. But that was then, and this is now... and the reality of now is that we live in a world that houses more web pages than people (Google reported to hit a milestone in July of 2008 of over a trillion webpages indexed in their system).  Add to it the fact that the coolest website know to mankind is now created every six hours or so, and you have yourself a "buyers market" so to speak.  A plethora of properties to look at and oh, so little time to surf. Simply put, Internal Wealth Studios can get that radical website of yours FOUND.

Click the image to see the Google Eyetracker Heatmap

Enter our friend 'Search Engine Optimization' aka 'SEO' aka 'Cha-Ching'.

Benefits:

• Square peg, square hole - Search Engine research can be conducted to determine how many people searching for what.  The result - building your business or product around a guaranteed market looking for exactly what you are offering. 
• Affordability / Fixed Costs - Rating high in the organic listings of search engines funnels FREE traffic to your website.  The cost of implementing SEO on your website is a fixed cost, independent of click volume - which means easier accounting and reliable expense outlay.
• Convenience - Saves your customers the hassle of trying to find you.  Show up on page 2 of the listing, and chances are those quickly-clicking fingers are headed to your competition to conduct their business.
• Brand Credibility - “Why aren’t you in Google for ‘car insurance’”? Consumers expect big brand businesses to be prominently placed in Google, so what is the effect if you aren’t on the first page?
• Customer Acquisition / Targeted Prospects - Search is demand-driven, so anybody referred from a search engine is hoping that your web page matches exactly what they are looking for. If it does, and you show them all the information they need to see, they may well become your next customer